The Importance of Social Media

While it’s not exactly a new revelation, social media is here and it’s here to stay.  Social media is crucial to your networking efforts, so use these sites to your advantage. Making the most of all the resources you have available can help you develop the relationships that can make a difference for your business. Utilizing networking groups like PNG to get business referrals is great to get your business name out there in the community. Social media is like another form of community involvement, but you can usually reach an even greater number of people.

Facebook, Twitter, and LinkedIn are some of the most used social networking sites today. LinkedIn is primarily used for business recommendations and for large networks. Do you have a business that is very image friendly? Utilize Pinterest, one of the fastest growing social media sites out there. A solid Pinterest profile can go a long way toward your networking efforts and be very engaging to viewers. Youtube is a great way to display videos if you want to show off your business, products, or services.

Keep your social media sites current. PNG recommends posting at least two or three times a week, and even more if possible. This shows your business is relevant and current. Think about it as a potential customer. If you get online and see someone hasn’t updated their Facebook page in 6 months or doesn’t list current information, you are probably less likely to interact with this business. Social media can help you not only network but show customer appreciation, advertise any special offer you may have, and keep people up to date on any important events or activities.

Find a voice and give your business a personality. The more ‘likes’ and ‘followers’ you have, the better. Try to get potential customers to engage with you. Some ways to do this may be to hold a contest or ask people for their thoughts, comments, and photos on Facebook. Building a loyal customer base who engages with you is just another form of professional networking, and becoming more important all the time. To learn more about how you can help out your small business and take part in a professional networking group in Lincoln, Nebraska, check out PNG:

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